A 90-Day System to Build Awareness, Demand, and Sales
We combine social media, influencer campaigns, and targeted ads to help your CPG brand increase visibility, drive demand, and grow sales across your market. We help brands to leverage cultural fluency, using bilingual or bicultural content to foster authenticity and trust with Hispanics.
Shelf-to-Cart Accelerator
In the crowded aisles of supermarkets and grocery stores, your brand has less than three seconds to capture a shopper’s attention. At Sazon Lab, we don’t just create “pretty food photos”—we engineer Retail Velocity. Our 90-Day CPG Activation is a high-intensity growth engine designed to move units, dominate the “Usage Occasion,” and force your competitors off the shelf.
Powered by Sazon Lab’s elite content studio and MUCHISIMO’s precision ad targeting, we bridge the gap between the digital screen and the physical shopping cart. Whether you are a national staple or a rising artisanal brand, we provide the social proof and hyper-local data needed to win at retail. Available across the United States and Puerto Rico, this is how modern brands win the battle for the basket.
Influencers + Social Ads
The Influencers: The Home Chefs
(12 Creators. 12 Weeks. Infinite Reach.)
Forget expensive, hit-or-miss traditional ads. We deploy one hand-selected Bicultural Influencer every single week to perform a “Recipe Reel” or “Restock My Pantry” video, and/or to go shopping your brand at retail store. This isn’t just a Product Care Package or “Stipend for Groceries.”; it’s a strategic content blitz.
Every Bicultural Creator delivers:
Omni-Channel Dominance
A high-energy cooking video (TikTok/Reel) featuring the product, a "Store Locator" tag (e.g., "Find this at Walmart or Publix"), and a 5-star review on the retailer’s website (Target.com, Amazon, etc.).
The Trust Factor
Targeted 5-star review on the retailer’s website (Target.com, Amazon, etc.).
Bonus Asset Library
SazonLab captures extra professional, high-end "Macro Food Porn" shots giving you a massive library of high-converting visual assets to use forever.
The Social Ads:
Powered by Muchísimo & Impulzo
Organic reach is just the beginning. Our sister agency, Muchísimo, amplifies the buzz with a laser-targeted paid campaign across Meta (Instagram, Facebook) and WhatsApp, optionally Google and Tiktok too.
The "Grocery Store Geo-Fence"
We don't waste your budget on general browsing. We create a digital "fence" around specific retail chains (e.g., Walmart, Publix, or local bodegas) where your product is stocked. High-impact video ads served to shoppers while they are physically within 1–3 miles of the store, or even while they are walking the aisles, triggering an immediate "Add to Cart" mental impulse.
The "Recipe-to-Retail" Shoppable Funnel
Engagement is great, but sales are better. We transform influencer content into Shoppable Ads. The Deliverable: A custom "Landing Page" or "Instant Experience" on Meta where users see the influencer’s recipe and a prominent "Find a Store Near Me" button. This uses GPS to show them the exact nearest location carrying your brand, shortening the path to purchase.
The "Retail Velocity" Data Dashboard
CPG Brand Managers live and die by "Velocity Units" (how many items sell per week). A real-time transparency dashboard via Impulzo Intelligence. We provide data on Store-Visit Intent—tracking how many people saw an ad and then clicked for directions to a retail partner. This gives the brand the "Social Proof" data they need to negotiate better shelf placement or more "facings" with grocery buyers.
The Result: 100+ Pieces of Premium Digital Real Estate
By the end of the 90-day cycle, your brand will have generated over 100 high-quality social and digital assets, and a minimum of 12 high quality 5 stars reviews. This creates a “Snowball Effect“—the more people see you, the more they trust you; the more they trust you, the more they buy. We aren’t just making a cooking video. We are intercepting your customer while they are at the grocery store and giving them a reason to choose YOUR brand over the generic version. We provide the data that proves our ads are driving people into the aisles.
Why Influencers? Why Now?
The modern shopper doesn’t look at billboards; they look at their phones. Micro (5k+) and Macro (10k+) influencers are the new neighborhood critics. Their word-of-mouth recommendations carry more weight than celebrity endorsements because their followers trust their taste.
By leveraging SazonLab’s network, you aren’t just buying “likes”—you are buying social proof that yields the highest ROI in digital marketing today.
Ready to Create Buzz For your Brand?
Let’s activate your Program.
CPG Influencer Marketing Agency
Food and Beverage Content Studio
The CPG Activation: 90-Day Growth Packages
The Pantry Spark
Small to mid-sized artisanal brands, "new-to-market" health foods, or local family-owned CPG companies. Brands that are currently sold in 10–50 local independent grocery stores or specialized boutiques.
$1450
/ Month
- Influencers: 12 Micro-Influencers
- Channels: Facebook, Instagram, Tiktok
- 1 x TikTok or IG Reel: A "Quick-Fix" recipe or "Pantry Restock" video.
- 2 x IG/FB Stories: Unboxing the product + a "Link to Shop/Store Locator."
- 1 x Static Photo: A high-quality "Hero Shot" of the product in their kitchen.
- 1 x Verified Review: A 5-star rating on the brand’s website or a major retailer (Target, Walmart, etc.).
- Posts : 60+ Influencer interactions thru all channels.
- Assets: 40+ Extra Digital Library Assets.
- Ads: Meta (IG & FB) Ads
- Targeting: Hyper-Local Geo-Fencing
- Advanced Lead Gen Vault
- Real-Time Impulzo Dashboard
- Suggested Ad Spend: $750 - $1200
Focus: Digital Presence & Brand Trust.
The Goal: Getting your product out of the “commodity” category (just another bag of a generic brand) and into the “lifestyle” category. We focus on “How-To” content and aesthetic kitchen shots.
We stop people from scrolling and make them save your recipe for their next grocery trip. We build the brand ‘equity’ that makes you the household name.
The Grocery Surge
Established regional brands. Brands stocked in 100–500 major supermarket locations (Walmart, Target, Kroger). They have steady sales but are fighting for "eye-level" shelf space.
$1950
/ Month
- Influencers: 12 Mid-Tier & Micro Mix
- Channels: Facebook, Instagram, Tiktok
- 1 x High-Energy Recipe Reel: A full "Step-by-Step" cooking tutorial featuring the product as the star.
- 3 x IG/FB Stories: 1) Teaser of the meal, 2) The "In-Store" find (filmed at the supermarket shelf), 3) The finished dish with a CTA.
- 1 x "Talking Head" Testimonial: A 15-second clip explaining why they chose this brand over others (Great for Spark Ads).
- 1 x Verified Review: Across Google and a major Retailer site.
- Posts: 60+ Influencer interactions thru all channels.
- Assets: 80+ Extra Digital Library Assets.
- Ads: Meta (IG & FB) Ads + Google Ads
- Targeting: Hyper-Local Geo-Fencing
- Advanced Lead Gen Vault
- Real-Time Impulzo Dashboard
- Suggested Ad Spend: $2000 - $3,500
Focus: Moving Units & Store Traffic.
The Goal: Increasing “Retail Velocity” (the speed at which your product sells off the shelf). We use Hyper-Local Geo-Fencing to target shoppers specifically when they are near or inside the supermarkets that stock your brand.
We don’t just show your product; we tell the customer exactly which aisle of their local Publix or Walmart it’s sitting in right now.
The Market Dominator
Large national brands or international imports looking to take over a specific territory. Brands with 1,000+ retail placements and a large marketing budget. They aren't just looking for "sales"; they are looking for Market Share.
$2450
/ Month
- Influencers: 12 Macro & Mid-Tier Mix
- Channels: Facebook, Instagram, Tiktok, WhatsApp
- 1 x Cinematic Cooking Production: A high-end, 4K Reel/TikTok with voiceover and trending audio.
- 5 x IG/FB Stories: A "Day in the Life" sequence showing the product integrated into a healthy/busy lifestyle.
- 1 x Whitelisting Access: Permission for Muchisimo to run ads directly through the influencer’s account for 30 days (Massive for Trust).
- Multi-Platform Reviews: 5-star reviews on Google, Yelp, and all major retail partner sites.
- Posts: 60+ Influencer interactions thru all channels.
- Blogs: 12 written blog posts about the product experience for your website
- Assets: 120+ Extra Digital Library Assets. Full "Asset Bundle"—The raw 4K footage, high-res photos, and multiple "Ad Cutdowns" (6s, 15s, 30s).
- Reviews: Google, Yelp, FB
- Ads: Meta (IG & FB) Ads + Google Ads
- Targeting: Geo-Fencing + Competitor Conquesting
- Full CRM & Email Integration
- Real-Time Impulzo Dashboard
- Suggested Ad Spend: $5000 - $10,000
Focus: Displacing Competitors.
The Goal: Forcing the competition out of the shopping cart. We use Competitor Conquesting—serving your ads to people who are physically at a rival store or searching for a competitor’s brand name.
We intercept your competitor’s customers at the moment of truth. If they are looking for ‘Brand X,’ we show them why YOUR brand is the better, fresher, more authentic choice.
Notes:
AD Spend no included
Ads spend is paid by directly by the brand. Program Fee covers the "Labor & Talent" (SazonLab’s expertise and the Influencers), while the Ad Spend is the "Fuel" (paid to Facebook/Instagram and/or Google) that makes the content travel further.
For CPG we recommend Meta to build the buzz and to maximize the reach of influencers' content, then use Google Search specifically for branded terms to close the sale.
Creative Stipend for Influencer
A $25-$50 Creative Stipend for each influencer is required in addition to the product care package. A CPG creator acts as a recipe developer, food stylist, and cinematographer. This stipend covers the cost of supplemental ingredients (like proteins and fresh produce to pair with your product) and the professional labor required to script, film, and edit a high-converting "Usage Occasion" video. The fee in program package covers their audience reach and posting, while the stipend covers their production expenses.
The ROI
Studies show that influencer-led content generates 11x higher ROI than traditional banner ads because it builds trust through "Usage Occasions." When you factor in the 80+ high-end content assets included in our program—which your brand can repurpose for your own website, email marketing, and retail pitches—the cost-per-content-piece drops significantly. We provide the Impulzo data to prove that your marketing spend isn't a "cost," but a high-performance engine driving units off the shelf and securing your brand’s future on the retail floor.